Author: CORTÉS GONZÁLEZ, Alfonso

"Advertising as a form of persuasion. Contemporary public administrations to promote a culture of peace".

CULTURE OF PEACE AND PUBLIC ADMINISTRATIONS. Peace concept. What meaning should we take from the term. Culture and society. Previous concepts to understand the current formulas of society. Approaches and theoretical support of the culture of peace. Origin and role of the Public Administrations regarding the promotion of the culture of peace. The culture of peace and the social presentation of the Public Administrations as approaches to understanding the publicity of the State. INSTITUTIONAL ADVERTISING: PUBLIC ADMINISTRATION ADVERTISING.